Wel-Trak Promise

Wel-Trak traces your cotton’s journey, so that you can guarantee the purity and authenticity of the products you purchase. Rest assured that cotton grown on our farms meets your environmental, ethical, and quality standards — and has been verified with Wel-Trak at every step.

When you see the Wel-Trak logo on our products, it means that every fiber can be tracked right to the source — the very farm where it was grown. Wel-Trak guarantees the authenticity of the cotton grown on our farms in Egypt, Australia, and the United States. Read more about our cotton.

The cotton fibers are "fingerprinted" and verified in the fields by an independent authority, Oritain. Oritain's scientific technique identifies natural chemical parameters that are unique and distinctive to the cotton’s environment. This creates a one-of-a-kind "cotton fingerprint" that travels with each product and is coded and stored in a database. It can be tracked from start to finish, forming the most transparent system of supply-chain integrity in the textile industry. It’s your guarantee that we have traced the authenticity of your cotton every step of the way.

Ginning is the separation of cotton from its seeds.
The Wel-Trak process begins here, recording the source and quality of all cotton in our state-of-the-art database.


Spinning is the twisting together of cotton fiber to form yarn.
Wel-Trak tags every yarn pallet, identifying the types of cotton used and the processes deployed.


Weaving interlaces yarn to form fabric.
Wel-Trak tags and monitors the fabric as it is woven.


Finishing improves appearance, feel, performance, and durability.
Wel-Trak meticulously scans and records every fabric roll.


Cut & Sew is where fabric is turned into a product.
Wel-Trak registers, records, and tags every product with a QR code which provides information about the cotton source.

Cut & Sew

Pack & Ship is how a product gets to its destination.
Wel-Trak records every product as it begins its journey to homes like yours.

Pack & Ship

Look for the Wel-Trak logo on cotton sheets and towels in stores to rest assured that the cotton is authentic.


Wel-Trak tracks cotton